I almost didn't write this entry today; I have a ton of other things to get done, and it just wasn't the right time to sit down and write (see where this is going? You will.)
Then I stopped and realized that it was a perfect example of "not the right time", and so I opened the editor back up, and commenced accordingly.
When we're planning our daily, short-term, and long-term activities, we have certain things in mind, to be done in a certain time and sequence. Then life happens, adds more "to-do" items into the mix, and presto! You've run out of time, and you put off things that "need to be done" vs. "has to be done RIGHT NOW!!!"
At some point, though, the moment comes when you realize that those things you've put off would actually give you more time to do everything else on your list.
For a business, it might be investing in a better space, better equipment, or better tools to do their business.
Maybe it's finding a really great bookkeeper, so that you spend less time fighting with your numbers, and more time doing what you do best.
Perhaps it's a website that improves your customer communication, and integrates social media so that you spend less time looking for business, and more time *on* your business.
Could be that it's hiring that extra employee, so that you can have time to spend dinner at home with your family, or a weekend away relaxing, recharging, and rebuilding your excitement for your business.
Maybe it's that first step of starting your own business; that one's the scariest of all. "The kids are too young, I'm too young, I'm too old, I have too many bills, I can't" - no.
Don't let your fears and concerns hold you back - if you know you need to do it, make the time. It's never the right time, until you've done it, and figured out that it was *exactly* the right time.
For IndigoTea, this month it was upgrading our own site to MojoPortal, and exporting the old blog engine into the new system, updating content, and leveraging some free advertising opportunities before the opportunity expired.
As a result, we've gotten better exposure, the ability to provide information to our clients and potential customers, and better ways to show what we can do for small business.
It wasn't the "right" time, because of all the work to be done, but it makes the work afterwards much easier, and that's really where we can look at it, and say "WIN!"