I've got to admit - I'm one of those people who are scared to death of getting feedback, but I decided to "bite the bullet" and send out a survey to my client list. Imagine my delight to get feedback like this:
"For a small business, having both a web developer and a marketing person wrapped in one package is priceless. And one who understands the special needs of a micro-business? Invaluable."
Many of us have a hard time believing in our own self-worth; whether it's our upbringing, or life experiences to blame varies from person to person. In business, however, it's critical to have some sort of client feedback to be sure you're doing the job you're being paid to do.
One of the best ways to get feedback is to have your customers fill out surveys. Whether it's a "comments" form in your physical location, or an online questionnaire, this is a great way to allow your customers to give honest feedback regarding your services without that awkwardness that can come from face-to-face evaluations.
A great online resource is SurveyMonkey; they have a free Basic plan, which allows you to ask up to 10 questions per survey. You can make the survey available via website, or send out in e-mails. Your customers can fill out the survey, and SurveyMonkey will anonymously capture the results, completely protecting your customer's privacy.
It's good to get that sort of reassurance that I'm on the right track; I do want to express my appreciation to those clients who responded to our customer satisfaction survey - thank you!