First, let's start out by saying that there's nothing wrong with getting your first business cards from Vistaprint; they're inexpensive, and it lets you get your business name in the hands of your connections. 

However, as your business grows, you'll want to define your branding, and stand out from your competition.  Business cards are a great first step, because we as a species respond to the sense of touch more than any other sense.

Premium business cards are a sturdy 16pt paper, gloss-coated on the front, to protect your message from being smudged and warped by the moisture and oils in the human skin.  The gloss coating, along with the substantial weight, creates an impression of quality and durability, and will make your card stand out in your contact's wallet/purse/pocket like nothing else.

We print 4/color on both front and back; that way your card instantly stands out for your contacts to locate.